Also Launches a New Artist Booking and Services Business
For Immediate Release – Dubai: Sony Music builds on its success with local music to launch new sublabel, ‘Lionheart Records’. The new label will focus on cutting edge, fusion Arabic talent and content from the Middle East and around the world. ‘Lionheart’ will provide a platform for new and innovative music and release several thematic compilation brands. The label will utilize a range of specialist and support functions from Sony Music including physical and digital sales, distribution, marketing and promotions.
The Sony Music New Artist Booking and Services Business will provide B2B services such as talent booking, brand partnerships, sync and licensing in the region.
‘Lionheart Records’ will be headed by A&R consultant, Richard Hussein, who has helped EMI Arabia establish a strong footing in the Arabic market by creating #1 brands and signing some of the region’s biggest artists. ‘Lionheart’ is prepping to release its first three projects titled Tales from Damascus by Iyad Rimawi, Arabadub by The Spy From Cairo, and Baghdad Jazz Club by Mardo El Noor. These unique artist projects are a time capture and treasure trove of delicious Arabian-flavored music that bridges East and West. Richard says, "It’s a real pleasure to be partnering up with Sony Music Middle East. I have always admired their team’s energy and professionalism. I'm really looking forward to launching new successful hit brands and to continue creating, developing and establishing the wealth of artistic talent in the region and internationally."
Craig Pereira, Sony Music Middle East’s Director of Marketing and Digital Business, will oversee the development of ‘Lionheart’ and its B2B services business in the region. Craig says, “We are looking to cultivate a creative environment for local talent that will enable us to capitalize on the opportunities across various genres for local music. Our B2B business will service the market gap for providing talent, creating deeper relationships and commercial partnership with brands.”
For more information on this project, please contact:
Mae Ghandour, Sony Music Entertainment: mae.ghandour@sonymusic.com
About Sony Music Entertainment - Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
A few words on Lionheart:
Haytham Jawhari from QBS said:
“The Spy From Cairo is a lovely collection which keeps you interested all throughout. Generally this album lives up to its name (Arabadub), and overall it’s a grower. A must-have.”
“Tales from Damascus is an awesome compilation of melodies and sounds that captures the essence of oriental music. Iyad has established a trademarked style of playing. An enjoyable album.”
AVAILABLE NOW IN ALL VIRGIN MEGASTORES ACROSS THE MIDDLE EAST!
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